It often seems that everyone hides failures and decorates achievements.  Gary Vaynerchuk‘s (often unrefined) brand shines a rare spotlight onto the reality that failure is truly an ingredient in the recipe for success.

So, in honor of recognizing the failures that have shaped me, I confess to you:

In 2014 and 2015, I burned about $45,000 on nonperforming salespeople, website redesign and advertising.  A touch less hopefulness and inaction would have cut the losses in half.

Lesson learned: hope is not a strategy and just throwing money at a goal doesn’t bear fruit.